SHOSHIN & CO. is an international platform that stems from the Japanese word that represents an attitude of openness, eagerness and lack of preconceptions when studying a subject related to typologies and the psychological, sociological, and biological theories in sub cultural intelligence or (Subterranean Vision).
Founder - Luke Norris has worked as a designer & brand consultant for creatives, executives and entrepreneurs around the world under his design studio ‘Tuhi Creative’ which is a native New Zealand Maori word ‘Tuhi’ which means to communicate through our five senses - touch, smell, taste, sight & gesturing. Which he still uses as a criteria when working on a project.
Luke Norris has created several arms housed under SHOSHIN & CO.
SHOSHIN SESSIONS - offers a diverse range of music & mixtapes.
SUBTERRANEAN VISION - informs the audience of cultural news.
SHOSHIN TV - can watch videos from documentaries to cooking tips.
SHOSHIN DEGUSTATION - a visual feast of images
SHOSHIN Eyewear - the first product produced by SHOSHIN & CO.
SHOSHIN & CO. is a reflection to trust your curiosity & intuition to give you foresight - rather than just analysis and preconceptions. This state of mind can be interpreted in many ways through work, values, relationships, design & communication. It’s a powerful state of mind you take criticism offensively or constructively, challenge your views & opinions, push your abilities, taking on the view & opinions of others & don't let your ego cloud your judgment in your work.
The first question Luke asks - ’What is the point difference'? He doesn’t believe there is such a thing as a saturated market. Only too many people & companies playing it safe or being influenced by their competitors & not looking for inspiration and ideas outside the box. Butt with this comes a risk because you're going into uncharted waters so you must show the benefits & be accountable if you really believe in your idea.